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(The Project)
Arcaya is a large-scale residential project in the Algarve designed around sustainability and its relationship with nature. Spanning over 70 hectares, the project will unfold in three phases and ultimately comprise more than 700 homes that integrate ecological principles with contemporary living.
(Year)
2024
(Location)
Vilamoura, Portugal
(Architect)
Batlleiroig
(Client)
Bondstone
(Typology)
Residential and services
(Services)
CGI + Film + App
(Our Approach)
Our involvement began in the first phase with the production of high-quality CGI imagery and film, which helped bring the development's vision to life. In the second phase, we created an interactive app that allows potential buyers to explore plots virtually and track sales in real-time. This tool quickly became integral to the marketing strategy, providing an immediate and engaging way to experience the development before construction began.
(The Craft)
Working with Born, the Portuguese creative agency, we extended the project's communication through CGI and interactive media. The collaboration united diverse creative perspectives and opened new directions beyond conventional real estate visualization.
(Final thoughts)
Arcaya keeps growing sector by sector, and the digital masterplan grows with it.
(Social)
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